Keller WilliamsKELLERWILLIAMSLuxury

For the agents of our office

Yournextchapter.StillKW.

Your business. Your future. A place with us.

$0B+
Profit Share paid to KW agents
$0
Zillow Showcase, per listing
$0K
Seller prep, $0 upfront
0+
Integrations in Command
0/7
AI that knows KW and our office

Explore

What are you trying to do?

0 of 32
explored

01 of 05 · Win the listing

AI, built in

The AI-ready office.

Two assistants on call, marketing that writes itself, and leaders who use all of it before they teach it.

Ask anything, anytime

KWIQ knows KW's playbook. BrokerBot knows our office. Both answer at 10 pm.

Marketing that drafts itself

Rejig.AI writes the posts, reels and videos when your listing hits the MLS.

One hub for all of it

Command connects 75+ tools, Gemini included. One login.

Leaders who use it

New tools reach our office first. Bring a question and we'll show you on screen.

Ask me anything about KW's models, books, playbooks or Command.

Tap a question

Illustrative example

Your platform

Rebuilt in 2026.
Open to the tools you already use.

Command is the hub now. Your leads, listings, marketing and AI live in one place, and the apps you like plug right in. It's included, so there's no monthly CRM bill.

  • Rebuilt in 2026 as an open platform
  • 75+ integrations, one login
  • KWIQ and Gemini built in
  • HousingWire Tech100, 2026
kwCommand
Search contacts, listings, tasks
KWIQ

Good morning

New lead · Zillow Preview
Saved 3 Preview listings, asked for a tour
Call
Past client · 2021 buyer
Opened home value email twice this week
Call
Sphere · Open house QR
Checked in Saturday, wants comps
Call
Referral · KW Luxury Pro
Relocating from Austin in spring
Call

Tap the tabs. Illustration, not a live account.

Coaching

BOLD, rewritten.
Six weeks. Eleven deals.

Gary Keller rewrote BOLD in 2025 for today's market: shorter, more lead generation, and a points system that keeps you honest. It's not the class you remember.

11

Pieces of business, on average, during the six weeks

8 under contract

20 → 219

One agent's best year before BOLD, then his transactions five years later

Hudson Warren

22

Listings taken in one month

Aubrey Bailey

Results as reported by KW MAPS Coaching. Individual results vary.

The six weeks

Happiness is a choice

Free first session. Come see it.

Across the six weeks: Database, sales presentations, open houses and events, personal brand and social, money and wealth, resiliency.

“It taught me how to think like a businessperson, to run my business like a business.”
Hudson Warren, on BOLD

Where are you right now?

See Onward BOLD

Your listings

Seen first. Seen everywhere.

From the first repair to the front page of Google, here's what goes behind every listing.

Repairs and paintCovered
StagingCovered
MovingCovered
Due today$0
Illustration. Availability varies by market.

KW Luxury

Price points, networks, businesses. Grow all three.

350+
Pro members
12,200+
Luxury agents in North America
60+
Countries with ambassadors

“I have gone from an average sales price of $200,000 to over $3,000,000.”

Heidi Joy, KW Luxury Pro member

Build wealth

Income that doesn't wait for your next deal.

When agents you bring to KW grow, you share in the profit. Seven levels deep. Over $2B paid to KW associates so far.

Keeps paying

Profit Share continues after you stop selling.

Commission advance

Under contract? Pull part of what you've earned before close.

KW Cares

Emergency grants for agents and their families.

You

Seven levels

Hover the rings

Your people

A network that goes as far as you do.

The largest real estate franchise by agent count, 60+ regions, 21 specialty communities, and leadership in our office that's in the tools every day.

01Our leaders use it before they teach it.

02New tools hit our office first.

03Bring us a question. We'll show you on screen.

Let's talk

Want to learn more?

Tell us what you're working on. A leader will reach out and show you around.

Programs and availability vary.